The Role of Social Influence Processes in Social Change.

Social Change

The information below indicates the sequence by which social change occurs take note of the real life links.

(AO1, Description) Drawing Attention through social proof: This involves alerting society to the groups views and belief system.

(AO2, Application)  Civil Rights marches drew attention to the segregation based on colour.

(AO1, Description) Consistency:  A group wanting social change must be consistent in their approach.

(AO2, Application)  Repeated Civil rights marches displayed consistent message and intent.

(AO1, Description)  Deeper processing: Attention being drawn to a situation causes those who had simply accepted the status quo to begin questioning their own views and beliefs.

(AO1, Description)  Augmentation Principle: A group member performs an action when there are known constraints (suffer for cause).

(AO2, Application)  ‘Freedom riders’ were mixed racial groups who got on buses in the south to challenge the fact that black people had to sit separately.

(AO1, Description)  The snowball effect: This is when people begin to adopt the beliefs of the social change group as their own.

(AO2, Application)  Civil rights activists, like Martin Luther King, gradually got the attention of the government.

(AO1, Description)  Social Cryptoamnesia: Social change has occurred and people know a change has occurred but can’t remember how it happened.

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