Variables Affecting Conformity: After Aschâ€™s original study, he decided to carry out a number of further investigations to see which variables would affect the levels of conformity among participants. Have a look at the table below â€“ the situational variables are the factors that Asch manipulated in the experiment to see if they would affect the levels of conformity.
AO1, Description: Any explanation of conformity has to make reference to the two types of conformity â€“ Internalisation and Compliance. For your exam, not only do you need to be able to define these two types of conformity, you also need to be able to describe why these types of conformity occur. Thankfully, one explanation/theory can be used to explain both these types of conformity. This theory is call The Dual-Processing Dependency Model.
Explanations of Conformity (NSI and ISI) Teaching Resources: To access the study notes of explanations of conformity click here.