Psychology Hub

Culture Bias in Psychology is when a piece or pieces of research are conducted in one culture and the findings are generalised and said to apply to lots of different cultures. Cultural bias can also be seen when designing research, the process by which data is obtained can lead to culturally bias results. For example, an IQ test measuring Western IQ could be written to ‘favour’ Western cultures. Using this test in Non-Western cultures could cause a bias in the results simply because the test is measuring something from the bench marks of different cultural experiences.